BFOA: First West Coast Media Mixer ‘A Success.’ | Story | insideradio.com

The Los Angeles Media Mixer, held last Wednesday, October 23, by the Broadcasters Foundation of America, attracted more than 100 broadcasters – from CEOs to new entrants to the industry.

The event, held at the NBC4 Lot, featured co-hosts Valentine, host of “Valentine In The Morning on iHeartMedia hot AC “104.3 MYFM” KBIG, and NBC4 News Anchor Colleen Williams. Entertainment was provided by Spencer Sutherland, who performed his new single “Drama!”

Executives in attendance included, John Peake, Sr. Vice President of Programming, iHeartMedia; Alissa Pollack, Executive Vice President, Global Music Marketing, iHeartMedia; Daliah Karajeh, Communications Director, California Broadcasters Association; Dave “Chachi” Denes, President, Benztown; and Todd Mohktari, President and General Manager, Telemundo52/NBC4 Los Angeles; and more.

“We’re delighted that our first West Coast Media Mixer was such a success,” BFOA President Tim McCarthy said in a release. “We’re grateful to Valari Staab and Todd Mohktari at NBCUniversal Local and Joe Berry from the California Broadcasters Association for their help. Media Mixers in other markets are in the works.”